Digital Marketing Or Traditional Marketing Which Is Best?
Digital Marketing and Traditional Marketing both has Different Pros and Cons, We can choose any of them or both of them as per our need for generating business
To commence this post, allow me to pose an elementary question. When was the last time you paid attention to a TV advert? Or flip through a newspaper or magazine and saw an advertisement? In this day and age when we are bombarded with a variety of advertisements constantly, it is an extremely difficult question to address. We may even choose to ignore such advertisements altogether. This is primarily because mass advertisements aim at general sentiments and do not focus on particular requirements of individual viewers.
An advertisement that one perhaps does not like, but one can always remember that it is effective, and therefore, may increase a person’s chances of purchase. Advertisers and marketers try to accomplish their objectives while tailoring to the interests of specific audiences. It helps them to reach the target audience and fewer resources and time is consumed getting appropriate clients thus upsurging sales revenue for the company. Does this mean marketing in the conventional sense is bound to disappear soon?
Now today we shall try to answer this question by using those viewpoints to explore the possibilities. Whom do you think will emerge victorious in the duel between digital marketing or traditional marketing?
1. Digital Marketing vs. Traditional Marketing: The Clash of the Titans
What is traditional marketing? Since the Internet’s arrival, every single marketing tool that was in place is called ‘traditional marketing’.
Their target audience is the one that reads newsletters, magazines and newspapers. The readers can be offered to advertise through a multi-page brochures, small inserts in the body of the main text and others.
Sometimes it is advertising on the radio or television. Moreover, brands tend to use such tools as postal, tele marketing and outdoor advertising (billboard, etc.). Their aim is to reach their target audiences.
2. EXAMPLES OF TRADITIONAL MARKETING STRATEGIES
These marketing methods have not yet become obsolete. However, it can be said that their value shall always rely upon benefits and limitations of each.
As long as readers are still around for the newspapers and magazines, so long print marketing can be effective. However, placing such commercials or money for product placements can be quite steep.
Traditional marketing advantages /strengths
These are some reasons why traditional marketing is also useful.
1. The local target group is relatively approached with ease.
Newspaper and magazines are categorized under print media, radio/TV tuner as broadcast media, postcard as direct mail, hoarding as outdoor, and tele-selling as telephone mode of traditional marketing. While these platforms may look very dated, today users find many platforms to be quite popular.
2. Thus, using the present method it is easier to get an overall comprehension of an ad.
Traditional marketing makes it possible that they does not leave customers who do not use digital marketing behind. Such marketing does not need long descriptions because the material being promoted is easy to understand. Posters or writing on the fliers directly expresses the message in simple, coherent way.
3. The advertising can be retained – this should go hand in hand with a reduction of the cost of production in an effort to maintain a balance between the two parties.
There is no need to print or mail any of the material that exists over the internet. Therefore, traditional marketing instruments can be stored and used after that. It endorses the recycling of the resources since you can use the material to make other products.
What message must we have in our head now as to the struggle between the new media and the old media? In a nutshell, it can be said that by and large, old school marketing no longer exists or is nearly obsolete. Anyways, it is thought to be costly and some types are not as effective as it was before. So, advertising strategy should pay more attention to the digital media for the entrepreneurs.
3. What is digital marketing?
Specifically, whereas traditional marketing method focuses on the use of electronic media to reach out to consumers and capture their attention, digital marketing focus on using the Internet to reach out to consumers and capture their attention. It is about positioning a value proposition today to the consumer in the environments that he is most likely to be in. This ranges from social sites, search engine site, many other sites and so on.
There is particular digital marketing approach known as email marketing, SEO and organic social media marketing that doesn’t target creating gross, but seeks to grow the organic population. Others are pay per click advertising, social marketing and sponsored posts among others. Modern businesses use both paid and organic methods of promotion to get to their target audience.
4. What can digital marketing strategy encompass?
Social media advertising is the process of getting your products and services in front of potential customers. It let you establish your presence and drive more people to your website.
Promoting a site to a higher rank in any search engine is known as search engine optimization or SEO.
Another effective mode to reach out to the customer who uses a search engine such as Google or Bing is through paid search advertisement.
It is an effective and cheap method of reaching out to the current and prospects consumers.
In affiliate marketing, customer promote your business on their tools and page help to advertise business.
