Instagram uses multiple signals to determine which content to show to users.

The exact ranking system is complex and constantly evolving, but creators can improve discoverability by making the topic of their content clear and producing content that people actually want to watch and interact with.

1. Start With a Clear Topic

A Reel should communicate its subject quickly.

Instead of a vague opening such as:

“You won’t believe this!”

try something more descriptive:

“3 SEO mistakes local businesses make.”

The second version immediately tells the viewer what the video is about.

2. Use Relevant Keywords

Instagram content can be discovered through search.

Include your primary topic naturally in:

• Caption
• On-screen text
• Spoken words
• Profile description where relevant

For example, a digital marketing educator could create a Reel around:

“Digital Marketing Course in Panvel: 5 Skills Beginners Should Learn.”

The words and context surrounding the video help communicate its topic.

3. Add Captions

Captions improve accessibility and make videos easier to understand when users watch without sound.

They can also reinforce the topic of the video.

For educational Reels, use concise captions that highlight the main points rather than placing large amounts of text on the screen.

4. Use Relevant Hashtags

Hashtags can help categorise content, but they shouldn’t be treated as a substitute for good content.

Instead of adding dozens of unrelated hashtags, use a small number of highly relevant ones.

For example:

#DigitalMarketing #SEO #Panvel #NaviMumbai #Marketing

The exact hashtags should match the content.

5. Encourage Meaningful Engagement

Comments, shares, saves, and other interactions can indicate that viewers find a piece of content useful or interesting.

Educational content can encourage engagement by asking relevant questions.

For example:

“Which SEO skill do you want to learn next?”

This is more useful than asking users to comment something unrelated simply to increase engagement.